Marketing Strategy

Creative Marketing Results

Marketing Strategy

A well thought out marketing plan may be the most important tool a business can possess. Marketing plans are more than just a layout of your marketing goals and budget; it assembles and analyzes all the pertinent facts about your business, its market, and its products, services, customers, and competition. A good plan will set goals and objectives for a specified period and identify precise strategies and tactics to achieve them. Building a marketing plan will allow you to focus on your target audience and determine gaps in the market that could provide new opportunities for your business.

Cultivating Your Strategic Marketing Plan

Typically, marketing plans consist of four principal sections: situation analysis, marketing objectives, marketing strategies, and tactics. Based on extensive research and competitor insights, each section works together to identify new opportunities that align with your overall business objectives.

Situation Analysis: identifies all relevant facts about your business, including areas such as its products and services, sales volume, percent of market share, competitive status, past advertising programs, results of marketing research studies, and its overall strengths and weaknesses.
Marketing Objectives: are based on logical deductions from an analysis of your business’s current marketing efforts and any predictions of future trends.
Marketing Strategy: once a target market is selected, the product’s positioning determines a cost-effective marketing mix for each target market should be constructed to help determine which marketing tactics will be appropriate to achieve the outlined goals.
Marketing Tactics: can be thought of as short-term actions to be taken based on the analyses of all of the data gained in previous sections of the marketing strategy and pinpointing real-word applications of marketing techniques that align with your business’s goals and marketing budget.

Developing A Strong Marketing Plan

Your marketing plan will allow you to measure how your company is progressing and determine which strategies are working for you and those that are not. As a basic rule of thumb, your marketing plan should be reassessed annually and updated to reflect any discoveries found during the execution of your existing plan and any new industry discoveries.

Figuring out where to start is probably one of the most challenging steps in building a marketing strategy, but lucky for you, we’ve already done some of the leg work for you! Below is a simple 5 step guide on how to get started with your marketing plan:

Step 1: Determine your objectives and goals

What are your marketing goals? This is one of the basic first questions to ask before creating a strategic marketing plan. Not sure what your goals are? That’s okay; we can help you determine which goals make sense for the outcomes you want to see.

Step 2: Draft a budget

One place business owners go wrong is not setting a budget for the marketing efforts, leading to overspending and missed opportunities. Once you’ve determined your goals, figuring out how to get there with your budget is the next step! Kreative Results bY KR will help you decide on the best balance between costs and returns related to achieving your goal.

Step 3: Develop your marketing plan

From the results of steps 1 and 2, Kreative Results By KR will create a plan of action to reach your goals successfully while staying on budget. We’ll include options for tracking success so that you can easily keep track of how well your plan is performing.

Step 4: Execute marketing plan

Whether you outsource your marketing services or have an in-house team of marketers, we’ll help guide you and your team on how to execute your marketing plan successfully.

Step 5: Track Success

In this last step, we evaluate the marketing efforts’ results and create a report that gives in-depth insights into your marketing plans’ overall success and individual components such as social media and paid search campaigns.

Let’s Get Started

Contact Kreative Results today, and let’s start developing your marketing strategy! Looking for web design or brand management services? We can help with that, too, so be sure to check our full list of marketing consulting services.